All Work  /  Adrian

Adrian

Adrian (named after its birthplace Adrian, Michigan) has been turning regular work trucks and vans into efficient, money-making machines since 1953. I’m from a small town of about 2,000 people. That informed most of the voice and the content.

01  /  LinkedIn & Social

Social Script and Posts

They were mostly using B2B AI-style  content for their social posts before, so I developed a voice to be folksy, rugged and sincere with a little grit. A personal favorite of mine to write for.

Built in Adrian — social video script
Adrian social post — Is time on the clock
Adrian social post — You don't cut corners
Adrian social post — Is a way of life
Adrian Veterans Day post
Adrian Labor Day post
02  /  Social Video

Made 4 The Group Chat

A silly TikTok I made for laughs in a group chat, but it’s always fun to take something hyper-masculine and mix in a little camp and levity.

 

More Work ← Back to all work
Automotive Advertising Automotive Advertising View → Adrian Adrian View → MacLean-Fogg MacLean-Fogg View → 3DXTech 3DXTech View → Treadway Events Treadway Events View →